A new image is created, but also

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A branding agency is a company that creates brand identity. Its goal is to create a specific image of a specific brand (in such a way that it will be remembered by the recipients) using the most important elements of building awareness. Among them, we can mention the name, logo, visual identification, strategy and values ​​that the brand is supposed to represent. The main tasks of branding agencies include: creating new brands, carrying out changes in the image and structure of already existing brands, called refreshing or rebranding. A branding agency is supposed.

To effectively introduce a brand – or its product/service – to the market. It achieves its goal by conducting brand image research and market analysis, creating brand strategies, naming, designing visual identification, implementing and communicating the brand photo editor on the market. In theory, a branding agency only deals with introducing new companies, services or products to the market. In practice, however, the scope of its operation is more complex and includes conducting an integrated comprehensive offline and online campaign, using various tools.



An communication channels. In fact, the activities of a branding agency resemble projects carried out by advertising and interactive agencies operating in the 360° model. As part of cooperation with a branding company, not only a brand with  a complete advertising campaign, tailored to the company's profile and its products. In the process of creating branding, the agency can use social media, ATL campaigns and other tools that are also used by advertising agencies. Check 3 main tasks of a branding agency.