|
It is therefore necessary to offer the possibility of navigating the site easily, without obstacles or inconsistencies to make the contents pleasant to read. How to compose the content & inbound marketing team Writing eBooks, white papers, practical guides to offer for free in exchange for filling out a form with your prospects' data costs time and effort. It is essential to collaborate with anyone in the company who has the necessary knowlege about the products or services offere and above all is in contact with prospects and customers on a daily basis.
Sales and customer support are undoubtely the most suitable contacts to give advice because they know wedding photo editing service the doubts, most frequently aske questions and objections of the target audience. The exchange of ideas is vital to give the content the reader's point of view and take him further in his purchasing process. Download the ebook What kind of help can you ask from colleagues? If you ask a salesperson to write an eBook with you, in addition to the advantage of the ideas that can arise during brainstorming and give adde value to.

The content, the same salesperson will have material to use during the sales process. On the one hand he will have to deicate time to writing the eBook, but on the other he will be able to avoid repeating the same concept when responding to emails or talking to prospects. He will be able to easily say: “I have a very useful eBook on the topic that I can send”, consolidating the bond of trust and the position of a valuable resource of information. Create short videos with interviews with collaborators during which they share their experience and know-how with site visitors.
|
|