The list of display advertising metrics goes on

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You were super excited to launch your pay-per-click (PPC) campaign and start driving valuable leads for your business. After launching your campaign, you waited a few weeks to see if your campaign delivered any results. Now, when you log in, you’re immediately overwhelmed by all the PPC metrics. Impressions. Clicks. Conversions. Average Position. And you’re unsure what you should look at for your campaign. Before you resort to tracking every metric in your dashboard, take a breath, and learn about the most influential PPC metrics to watch.

On this page, we share five pay-per-click metrics you’ll want to monitor Mobile Phone Number Library for your campaign. These aren’t the only Google Ads metrics you’ll want to look at, but they’re fundamental to PPC. Need some guidance for running your PPC campaign? Check out our free PPC resources to help you make the most of your campaign and contact us today to learn more about our results-driven PPC services. 5 fundamental PPC metrics for measuring success When you launch a PPC campaign, you must know which metrics to watch. Here are five key Google Ads metrics you’ll want to track: 1.



Clicks The first metric we’ll look at is clicks. This metric monitors how many clicks your ad gets. It’s a great metric to watch to see if your ad is generating interest and getting people to act. It can help provide insight as to whether your ad copy fits with the searcher’s query. red box surrounding clicks under acquisition data When you monitor clicks, you can see spikes or slumps in your clicks. These changes may occur due to seasonality or changes in your market. You’ll still want to keep track of how many clicks you get to ensure there aren’t any issues with your campaign.