Can AI support your brand's PR and how ?

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One of the key aspects of the development of modern business is the appropriate use of new technologies and adapting to changes in this field. An innovative solution that is currently changing the face of marketing and PR in a special way is artificial intelligence. The revolution is happening before our eyes. AI tools collect data on a grand scale, automate advertising processes, research target groups and increase the effectiveness of promotional activities. All this to - ultimately - support building the brand image and increasing profits.

We discuss the most important aspects of combining artificial intelligence and PR activities! Technological revolution – from data analysis to campaign implementation How does AI improve marketing activities? Benefits and challenges of using AI AI in Kazakhstan Phone Number List marketing and PR – future prospects Technological revolution – from data analysis to campaign implementation AI (artificial intelligence) are tools and programs that imitate the human mind, using machine learning, image recognition and natural language processing. Advanced, extensive algorithms operating within artificial intelligence analyze in detail the relationships between various elements and then automatically recreate them.

Simply put, AI learns itself and uses this knowledge. The origins of artificial intelligence date back to the 1950s. Since then, the technology has gradually developed. Now - after last year's premiere of the Open AI chatbot - we can talk about a real revolution and expansion of the digital mind. In marketing itself, AI has been used for decades. Initially, it was primarily based on statistical algorithms. They were used to show trends or forecasts. AI was also based on algorithms designed to segment the market and understand the diversity of target groups.