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Recruiting messages are like any other conversation between two people. If you show genuine interest and curiosity toward the other person, the conversation will be more rewarding for both parties. Therefore, an effective recruiting message should make the candidate feel heard and valued. It should make the position seem like a good fit for her. However, many recruiters view sending recruiting messages as a numbers game or just another way to automate recruiting (we're talking about you, spam messages). If you send enough messages, you will eventually catch someone's attention. In this guide, we'll share tips for sending recruiting messages that your target candidates will respond to, including six sample messages that will help you fill your candidate funnel. Index of contents What is a recruiting message? Why are targeted recruiting messages important? What to include in a message addressed to candidates? Best practices for recruiting messages Examples of recruiting messages that work Hire better candidates with TestGorilla What is a recruiting message? Recruiting messages are the initial messages that recruiters send to potential candidates to generate interest in open jobs.
Although LinkedIn is the most regularly used channel for recruiter contact, recruiting messages can also be sent via email or social media profiles. Why are targeted recruiting messages important? A passive recruiting strategy relies heavily on recruiting messages. Passive candidates are those who are currently employed and are not actively looking for a new job, but might be interested if the right opportunity presents itself. According to Glassdoor, passive candidates are 120% more likely to positively impact your organization. Therefore, sending recruiting messages is an excellent strategy to Brazil Phone Number Data replenish your candidate pipeline with outstanding talent. That said, anyone with a LinkedIn profile knows how many recruiting messages they regularly receive in their inbox. Therefore, writing personalized and targeted messages has a much better chance of capturing the interest of candidates than relying on carelessly copied and pasted templates. What to include in a message addressed to candidates? There is no magic formula or perfect template for recruiting messages, but there are some elements that recruiters.

Should include to be effective: Personalization : Includes the candidate's name and other personally tailored details. Introduction : Introduce yourself, the company you are hiring for, and what you are looking to achieve. Interest trigger : Tell candidates why they caught your attention. The role : Awaken the interest of the candidate by presenting the position in an attractive way. Call to action : Provide a simple way for them to express their interest or continue the process (for example, agreeing to a 15-minute meeting). However, an effective recruiting message is not just about what you say, but also how you say it. Best practices for recruiting messages Here are some best practices to keep in mind when contacting candidates: Know your audience : Create an ideal candidate profile and a message that speaks to that audience. Be human : Conversational messages are more likely to get a response than rigid corporate language. Don't sell : Don't try to sell the position aggressively. Instead, present it as an opportunity for the candidate (rather than your company), but allow the conversation to flow naturally. Be direct : That said, don't beat around the bush.
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