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Here are the most important features of the Alpha generation: Technological proficiency Representatives of the Alpha generation  Generation Alpha has been surrounded by technology since birth and sees digital tools as ubiquitous, not just fashionable accessories. Alphas learn from mobile applications on smartphones, social media or online groups and rarely reach for the TV remote control.
  
They not only create content themselves, but also consume it in above-average amounts. With a mobile device in hand, they have the power to influence brands and even purchasing decisions well beyond their years. In this way, they phone number list shape a new image of social media, becoming influencers and emerging consumers. This state of affairs may, of course, have many advantages, which are related to faster mastery.



The digital competences of the future or the ability to adapt to changes. However, adolescence dominated by technology may pose challenges such as shortened attention span, lack of time management skills or social withdrawal. Diversity Representatives of the Alpha generation are growing up in a world of globalization, which means that they are shaped to a greater extent by mass culture, including brands.