E-marketing as an excellent tool for business organizations

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E-marketing allows customers to meet their needs regardless of their geographical location, and choose from the offers of global companies, as e-marketing does not recognize geographical boundaries and borders, which prompts traditional organizations to join e-marketing. (2) Providing goods and services according to customer needs: With electronic shopping, marketers find a greater opportunity to adapt their products electronically to customer needs, due to the communication technologies used in electronic marketing, to meet customer expectations and suit the special circumstances of each customer, in achieving a qualitative leap in order to meet customers’ special needs.


Get feedback on product development: E-marketing provides a fundamental Afghanistan WhatsApp Number opportunity to integrate customer needs with technological developments through the so-called flexible product development process (based on perceived markets), in response to changes occurring in the market and in technology through interactive e-marketing mechanisms. (iv) Reduce cost and use flexible pricing: Pricing strategies based on electronic shopping are not just a quick response to market conditions, but rather take into account all internal and external factors and variables, as flexible pricing finds its application through electronic marketing mechanisms that enable buyers to search for the best price deals, such as store robots and auctions.




And others Creation of new forms and channels of distribution: E-marketing offers a new perspective on electronic markets, where the interaction between two parties in a transaction process does not require traditional intermediaries, as e-marketing introduces an innovative type of intermediaries called network intermediaries, which are organizations that facilitate exchanges between producers and customers because they act as providers of commercial services. (6) Use promotional methods that interact with customers: In light of the e-marketing trend, online electronic advertising is one of the most attractive and widespread means of promotion, and e-marketing has introduced a new concept of advertising.