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New Jeans, which dominated Korean media immediately after its debut, is showing its influence on various brands in various industries as advertising models and ambassadors. We checked through search data to see whether we could show that ‘New Genes marketing is successful even when confirmed with objective data’ and to what extent it was effective. Viewing New Genes’ debut through data – Search volume explodes upon debut New Genes search keyword search volume trend graph for the past year as of August 23 Search volume trend for the past year for the ‘New Genes’ keyword found using Listening Mind Intent Finder New Jeans debuted on July 22, 2022. Just by looking at the rise in search volume, you can see how hot of a debut he had. Even if we assume that most searches were made after July 22nd, the search volume in July was around 2 million, and the search volume the following month increased explosively.
August 22 New Jeans keyword search volume ‘New Jeans’ keyword search volume in August 22 In August 22, the month after its debut, the search volume was approximately 13 million. You can see how much attention the debut itself received. If you look at the number of keywords related Special Data to New Genes, the number of related topics, the 3-month average search volume, and the total search volume, the numbers are enormous. We could see just by looking at the search volume how hot the girl group that debuted a year ago was. In addition, looking at the gender ratio and the main search age, the proportion of women was 65%, and the search volume was highest in the order of teenagers > 20s > 30s. In fact, it seems that New Jeans is receiving the most attention from friends of similar age and gender.
Search volume and related search words by gender and age found through Listening Mind I was searching for New Jeans keywords and New Jeans related search words, mainly for women in their 1020s. This is the result that everyone can expect, but if you use data to find out exactly what keywords they mainly search for and what they want to know through Newgenes, you will be able to find more ingenious marketing insights. Unusually, after 20-24 year olds, 40-49 year olds had the next highest search volume. It could be said that parents whose children like New Jeans searched and listened to New Jeans songs, or that their children searched for them using their parents' cell phones. Let's take another look at how effective the marketing featuring the undeniably popular New Jeans girl group is through search data and objectively judge whether it will be successful or not. Confirm New Genes marketing effectiveness with data New Jeans, which dominates various brands ranging from fashion to food, is currently working as an advertising model and ambassador for various brands.
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發表於 2024-1-8 15:53:10
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