Write figuratively and they will remember it
So that this doesn't happen to you, you can find out here what makes your text not only good, but masterful:Writing good product texts is a challenge - we'll show you how to tackle it! Read the most important rules for excellent product copy here – from content to SEO optimization – and find out how you can brief your copywriters. Also discover seven best practice examples from well-known online shops. Steffi from Seocracy writes product text Write good product text: It can take a while until you are satisfied with it. target group Content (copywriter briefing) Construction Texting SEO FAQ Writing good product texts: This is what you need to know From rough to fine: I have already described how you can optimize your product pages .An important area of the product page is the product description with all the trimmings - you can Special Data read more about this in my last post about good product descriptions . Today I'll go into even more detail: we'll look at the product texts . Find out in this article what makes really good product texts that your users enjoy reading - and, above all, that get them to order. Written to last – 3 important basic rules for your (product) texts Joseph Pulitzer (yes, that's the one from the Pulitzer Prize) once said the following about good (journalistic) writing: “Write briefly and they will read it. Write clearly – and they will understand.
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For your product page texts this means: Describe your product briefly and concisely. Describe it in a way that the reader can understand - avoid technical jargon, incomprehensible product names, etc Use figurative language that creates associations in the user's mind and evokes positive feelings. Product text example #1: radbag.de Product text example: Laptop pad from radbag The product text from radbag is written casually and individually . This product text from radbag.de for a laptop pad contains all the important information about the product (contains a mouse pad and smartphone holder...) and shows why the user needs the product (place the laptop on it, ensure ventilation...).
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